With the deal, about 55 employees of This Old House Ventures are joining Roku, including CEO Dan Suratt and the team behind the shows. Roku bought the company from private-equity firm TZP Group (which had acquired it in 2016 from Time Inc.). Variety previously reported that Roku was paying under $100 million for This Old House Ventures. New episodes will come to the streaming platform after they air on local PBS stations.
Under the deal for This Old House Ventures, current seasons of “This Old House” (Season 42) and “Ask This Old House” (Season 19) will be available for free on The Roku Channel as on-demand episodes. Meanwhile, Roku also disclosed that it paid $39.1 million in cash for Nielsen’s Advanced Video Advertising business, which includes automatic content recognition and dynamic ad insertion technologies. Roku also recorded $5 million in goodwill on its balance sheet for Q1 from “other immaterial acquisitions.” It reported $47.6 million in goodwill for the This Old House acquisition.
0 kommentar(er)
